ona.
Who we are.
A creative agency on a mission
ONA was founded by two environmental journalists who, after years of reporting on the social impacts of ecological degradation, decided they wanted to be an active part of the solution. We committed to put our storytelling chops towards what we consider to be the most important story of our generation: climate change. And arguably its most underrated protagonist: the ocean.
We combine journalistic rigor and creative firepower to design strategic communication campaigns and produce content that inspire audiences into action. Whether by speaking science to power at the World Economic Forum or profiling local ocean advocates across the Mediterranean, we are proud to be of service to our seas and to those fighting to save them.
Meet the crew.
Laura Secorun
Co-founder
Managing Director
Laura is in charge of strategy and partner relations. Born in Barcelona, Laura is an ocean lover by nature and a journalist by training. She has reported in over 20 countries for outlets such as the New York Times, Foreign Policy, and The Guardian. She has also been a consultant for a wide variety of companies and non-profits, deploying Systems Thinking (Postgraduate Diploma from Cornell University) and Disruptive Design, a methodology developed by Leyla Arcangelou, UNEP Champion of the Earth.
Nathan Siegel
Co-founder
Head of Production
Nathan manages the project's media impact and content production. Originally from California, he has worked as a filmmaker and photographer in the US, East Africa and East Asia, reporting on environmental crises for outlets such as CNN and BBC. He has also worked for clients like UNHCR, Save the Children, Bosch, and Microsoft. He is passionate about combining the rigor of journalistic storytelling with innovative media approaches to give ocean stories the wide audience they deserve.
María Fernández
Social Media Manager
María leads our digital marketing, overseeing content production and community management across our clients' social media profiles. She has impeccable visual taste; a natural talent she cultivated by studying film production and later working for international film festivals, such as FCM-PNR Madrid. Her passion for communication led her to join an ad agency, but her commitment to social causes provided the motivation to put those skills in service of various non-profits. Born in the Mediterranean, she recently sailed away for Irish waters and is now based on the cliffs of Dublin.
Rachael Perrett (Peacock)
Editorial Manager
Rachael is our resident wordsmith, managing copy across all brand and client channels. Having lived in various countries, including Scotland and the UAE, she’s now based in the East of England, a stone’s throw from the coast, tidal rivers, and beautiful countryside. Working in the publishing industry for over 10 years, she’s passionate about everything nature and sustainability centric, from climate change to food provenance. Her work has appeared in various publications, including BBC Countryfile, Good Food ME, Wicked Leeks, and Health & Wellbeing.
Elizabeth (Liz) Sherr
Creator-in-Residence
Liz is a science communicator and content creator who uses storytelling to scale ocean education, action, and impact. Engaging with her online community of 130k, Liz creates beach cleanup challenges, simplifies complex ocean news and issues, and shares facts about marine life. Her goal is to achieve thought and behaviour change among wide audiences, motivating people to care about and protect our blue planet. Liz has a BSc. in Natural Resource Conservation from the University of Florida and an MSc. from a joint Marine Science degree program, which she studied in Spain, France, and Belgium.